“Keep the hair you have longer” is the lead marketing line used by Aveda to promote Invati range of products and according to many independent sources worldwide this claim is very far from misleading.
Over the last year we have been asked to implement three campaigns, for these products. This involved the copy adaptation, artworking, printing, finishing packing and distribution to Aveda warehouses globally of 254 individual printed items,106 individual customised content packs for 10 global Aveda markets in 7 languages. These packs are used by each salon for the display and use, at the correct time, for the promotion.
Our combined meticulous approach and production methods assured cost effective language, artworking, paper purchase, printing, finishing and packing for each of the individual markets whilst guaranteeing global consistency of style, print reproduction and materials used.